About · The team behind the audit
My Meta Audit is a Meta Ads diagnostic for DTC brands spending $30k or more a month. The Free Preview is a real diagnostic, not a lead-gen quiz — you get real score gauges and a full playbook for your #1 leak before you pay anything. Upgrade to Audit Pro, Audit Plus, or Strategic Sprint, and read-only Meta OAuth swaps every estimate for your account's actual numbers.
Why this audit exists
Most audit tools you can find online were built to score a website. They count title tags, measure page speed, flag broken links, and hand you a PDF. None of that explains where 26% of your Meta Ads spend is leaking, which ad to kill on Monday, or why your best-performing creative is two weeks from CTR collapse.
This audit runs the same seven modules at every tier. The Free Preview reads public data — your site plus what's visible in Meta's Ad Library — and that's already enough to show you where the leak sits and what to do about the biggest one. Audit Pro, Audit Plus, and Strategic Sprint connect your Meta account read-only and rerun that same math against your real spend, real CPA, and real ROAS instead of an industry average.
How we think
No subjective ratings, no 'this could be improved' language. Each module grades against vertical-specific benchmarks pulled from aggregated industry data, and the report shows you the benchmark, your number, and the gap. If we cannot cite the source of a claim, we do not make the claim.
Findings without dollar-impact math are noise. Each one in the report is sized in monthly waste recovered or revenue unlocked at your spend band. The math is shown alongside the recommendation so the finance lead can audit our work in the same view as the operator deciding what to ship.
Not 'improve creative testing.' We tell you which ad to kill, which CTA to swap, which audience to test next, and what to ship Monday. The operator-grade bar is whether you can walk into a working session with the report and start moving budget by Tuesday morning.
The audit weights findings by how much spend they touch. A polished landing page that converts at vertical median gets noted and ignored. A fatigued ad eating 18% of monthly spend gets the front of the report. Attention follows dollars, not aesthetics.
If a competitor returns no ads, if Meta Ad Library times out, if one module fails its budget, the audit isolates the failure, notes it explicitly, and ships everything else. We do not fabricate analysis to fill a section, and we do not block the whole report on one missing input.
Who built this
Arthur Falcone built the methodology behind My Meta Audit: seven analysis modules that grade a DTC account's real Meta Ads spend against named benchmarks instead of generic SEO checks. The Free Preview runs that methodology on public data. Every paid tier adds read-only Meta OAuth so the same modules run against the account's actual numbers.
Arthur Falcone · Founder & Lead Strategist
Methodology
Because it runs on data that costs us nothing to read: your site plus what's already public in Meta's Ad Library. You get score gauges across all seven modules, competitor comparisons, and a full playbook for your #1 revenue leak before you ever enter a card number. Paying only enters the picture once you want us to open your real ad account.
Yes, on purpose, and here's the tradeoff: Free Preview findings are estimates calibrated against industry benchmarks. Every paid tier — Audit Pro ($97), Audit Plus ($497), Strategic Sprint ($2,997) — connects your Meta account read-only and reruns the same seven modules against your actual spend, actual CPA, and actual ROAS. Real numbers instead of an estimate is what the price buys.
You pick how deep to go. Stay on the free tier and run with the findings yourself, or upgrade for real account data and a deeper playbook. A single live strategy call is bundled into Strategic Sprint only — it isn't a separate booking link anywhere else on the site.
Yes. The benchmarks and the playbook are built for ecommerce spend patterns. A B2B SaaS account would get findings calibrated to the wrong vertical, which is worse than no audit at all. We'll tell you plainly if you're outside our zone.
Most free audit tools are lead-gen quizzes wrapped around a page-speed or SEO checklist. This one runs seven Meta Ads-specific modules, cites a named benchmark for every finding, and ships in about 5–8 minutes. Nothing in it is a placeholder waiting for a sales call to fill in the blanks.
Email audit@mymetaaudit.com with questions about any finding. If you're on Strategic Sprint, a live strategy call with a senior strategist is already built into the price, so there's no separate link to chase down.
Free preview in about 5–8 minutes. Upgrade any time for real account numbers — the strategy call comes bundled only with Strategic Sprint.
